Business Behaviour Germany

We support you to develop your business in Germany!

Due to our many years of experience in the healthcare sector as well as in other industries in Germany, we know how important business customs are in everyday business life in Germany. Often a few small things or behaviours that are common in your home country can be misunderstood in Germany and this can lead to a negative impression of your product/service and your sales and marketing efforts could be wasted.

For this reason, we would like to give you a few recommendations on how to be successful on the German market.

Some recommendations:

Salutation in the email/business letter: The salutation in writing is always formal in Germany. In your emails or business letters, use Mr/Mrs with surname, and not the first name.

Decisions and conclusion of contracts often take longer in Germany. Because everything has to be well considered. So everything is checked down to the smallest detail.

If you are interested in expanding your knowledge or preparing your staff for the German market, you have the option of booking the following coaching.

Our delivery options are face-to-face or virtual.


We can support your business development in Germany in the following topics:

Mentality and way of life

Conversational behaviour at meetings, negotiations etc.

Common behaviour in email and business letters

Course can be delivered in English or German (German language skills are required). If you choose German additional linguistic regional specifics will be explained.

Coaching Details:

Delivery form: Virtual or face to face

Location: Online, in your company or another location of your choice

Duration: 1/2 day

Delegates: max. 4

You need more information …

For further questions about our coaching, feel free to contact us and ask for our brochure incl. prices!
We can also arrange a phone or a video call.